![]() ![]() You can learn firsthand what these special brands did to set themselves apart and how to apply the Seven Golden Rules to your marketing strategies. These nine brands follow the Seven Golden Rules and have millions of fans and billions of dollars in revenue to show for it. World Wrestling Entertainment (formerly WWF).Through meticulous research and scores of interviews, Ragas and Bueno have uncovered the remarkable and oft-untold stories behind nine very successful cult brands: ![]() But those that do tend to share similar characteristics that make them successful, the authors call the Seven Golden Rules of Cult Branding. Not all brands have the dash of edginess, the devoted fan base, or the niche positioning to be cult brands. You need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at work: thousands of passionate, faithful fans spreading the good word and spending lots of money. Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer’s dream come true, can certain products-with the right positioning and branding-take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising?Īccording to authors Matthew W. ―DAVID RATNER, owner Dave’s Soda and Pet City About Bueno As I was reading, I kept thinking of ways to get my customers to tell me how to be better.” I got a shiver up my back reading this book: What if my competitors read this and followed B.J.’s advice? I don’t care what size business you run you could and should do exactly as this book instructs. ―DARRYL “DC” COBBIN, president, Brand Positioning Doctors, and former VP of Marketing, 20th Century Fox wisely outlines why this is vital and, importantly, how to actually do it in today’s marketplace! If you want to attract and retain highly profitable “brand lovers” rather than stalk new customers, then carefully read this book. Bueno yet again deftly captures the essence of what is required to build and sustain a great brand. ―BERT JACOBS, chief executive optimist, The Life is good Company They have a proven track record of building healthy, sustainable businesses for some of the best brands in the world―using the very process outlined in this book.” Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on the product, sales, or the market, we must first be experts on human nature. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.Īs a matter of policy, BBB does not endorse any product, service or business.“B.J. BBB Business Profiles are subject to change at any time. When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.īBB Business Profiles generally cover a three-year reporting period. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. BBB Business Profiles may not be reproduced for sales or promotional purposes.īBB Business Profiles are provided solely to assist you in exercising your own best judgment. ![]()
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